|
New Delhi, Jan 24 (IANS) T-Series, Asia's largest music label on Monday announced its foray into Non-Fungible Tokens (NFTs) in association with Hefty Entertainment a division of Hungama, one of the largest digital media entertainment companies in South Asia.
This industry-first foray for the global digital entertainment industry will witness the two leaders raise the bar of entertainment creation and consumption via Hefty Entertainment -- A Web 3.0 initiative by Hungama.
"Having set the ball rolling, we look forward to expanding and enhancing the value of our content that leads to a further and rapid expansion of the global digital entertainment industry. Offering a future full of potential, interactivity and collaboration for our communities around the globe," Bhushan Kumar, Chairman and MD T-Series said in a statement
T-Series and Hungama shall leverage their extensive global distribution network and an enviable library spanning two lakh songs and 65,000 music videos and 150+ films across Indian languages.
This will see Hungama creating NFTs, rare collectibles and unlocking special moments from T-Series' vast catalogue of new and existing content.
Speaking about the partnership Siddhartha Roy, CEO- Hungama said, "Hungama is looking forward to offering immersive experiences in the Web 3.0 metaverse to its large communities nurtured over time, across 40+ Countries, with over 150+ global distribution partnerships."
--IANS
wh/dpb
Copyright and Disclaimer: All news and images appearing in our news section, search engines and social media are provided by IANS. If you face any issues related to the content/images, please contact our news service provider directly. We are not liable/responsible for any content/images related to the news service provider.
|
.jpg)
